About Us

Are you Happy, Successful, and Understood…

  • In your work?
  • In the most important relationships in your life?
  • In the communities where you live and volunteer (your church, synagogue, or a non profit organization you care about)?
  • As you go about the day-to-day tasks in your life, like managing your health and finances?


If so, congratulations!  That is what we want for everyone.  But, if there is some dimension of your life where you answer NO to these questions,  then we are here to help.

Our mission with the Book of You® and Know Thyself Guides® is to equip you with personalized, easy-to-understand knowledge about yourself and others that you can immediately put it into action toward becoming happy, successful, and understood in your chosen pursuit.

With this information about YOU, you can jumpstart finding the career that is right for YOU, improving a relationship that is important to YOU, and working happily and successfully in a volunteer service role.  To achieve this goal, every book has to be unique and all about YOU.  We do not know of any product on the market that can provide this kind of customized, personalized self-help.

Many people keep asking us why we started doing this.  Here are the answers:

Sarah E. Brown, Ph. D

I have over 30 years in corporate America, having worked for the Bell System, DuPont, and Accenture.  In the last 17 years of my career, I worked for Accenture managing large outsourcing engagements—many of them focused on Talent Management.   I kept seeing clients landing in the wrong jobs—ones that did not interest them or for which they were not naturally inclined. As Einstein said, they were like “fish trying to climb trees.”   But I also saw something else. I saw some of them getting out or radically redesigning their jobs.  And what was different about those that escaped workday depression versus their unhappy peers was whether or not they had a coach or not.  So I started looking carefully at what these coaches were doing.  And it seemed to me that they were getting at the heart of what made each person unique and then helping them make the changes necessary to channel that uniqueness in ways that made them happy, successful, and understood.  This kind of one-on-one coaching is great.  The problem with it is that it takes a long time (coaching engagements are often 12 weeks or more) and it costs a lot of money.  That puts it out of reach of most people.

I have a gift for scaling big ideas so I kept thinking about how we could scale this coaching concept, marry it up with specific knowledge about each person, and make this experience available to all for a fraction of the cost of a good coach.  That’s how I came up with the idea of Know Thyself Guides®.

I believe everyone deserves to be happy, successful, and understood at work, in relationships–in fact in any thing (s)he is doing.  I want my Know Thyself Guides® to jumpstart everyone on their journey to knowing themselves and achieving happiness.   I also believe that happy, successful people are more likely to be helpful to others, so this is an all-around win.

I am thrilled that these books can have such an impact on individuals’ lives.  Peter G. is an example of someone who used a Know Thyself Guide® to make a big change.  He uncovered that his interests and strengths were pointing him away from his then-current sales roles and toward more technical roles.  In addition, the knowledge reinforced something he already knew deep down—that he needed a role that enabled him to work collaboratively with a team, rather than solo; and that he worked better when the pace was steady rather than the roller coaster of activity that was often the case in sales.  Peter took the risk of changing careers and is now very happy as a technical operations analyst for Nemours.

I had a really good corporate career, but now I am devoting full time to Know Thyself Guides®.  My goal is to help 250,000 people achieve happiness, success, and understanding in their chosen pursuits.

I have some interests and strengths that I am bringing to this venture.  I am passionate about research.  I have a Ph. D. in PyschoEducational Processes, which is a combination field of adult learning and group psychology.  (The practical application of this in business is Organization Development.)  I have strengths in creative and conceptual thinking and dealing with really complex and ambiguous problems.  This is what enables me to conceptualize how we can scale things like coaching to make it available to the world.

But it takes more than me to pull this off.  And I need strengths that are not a part of my personal tool kit.  So I have assembled a really great team.  I am going to let them tell you a little about themselves and why they are excited to work on Know Thyself Guides®.

Kristofer Younger

Kris brings over 20 years of technical experience in the commercialization and application of networked computing technologies. He began his career as a Sun Microsystems engineer, moved into technical director roles at NeXT and vice presidential roles for Netscape and AOL. Prior to joining Know Thyself Guidesr, he was chief technical officer at Epok and Breakthrough Commerce where he directed all technical developments. He is fond of saying that someday, “This Internet thing is gonna be big!” He is responsible for building the technology that manages the dynamic me-book content.

Ajit Mathew George

As a serial entrepreneur with marketing and organization development expertise, Ajit has 35 years of experience in creative marketing and business development. He has worked in many different arenas ranging from broadcasting, nonprofits, resort real estate development, and venture capital funding. At Know Thyself Guides® he leads the charge as business developer and strategist.


Teresa Rodriguez

Teresa began her career in advertising and marketing over 20 years ago where her focus was on market research and branding. Her clients included well-know brands such as SKYY Vodka, Nordstroms, Jones New York, Hard Rock Hotel. She is the founder of TangoDiva.com, one of the world’s largest social networks for women solo travelers. In 2007, she authored Fly Solo: The 50 Best Places on Earth For a Girl to Travel Alone (Penguin Books). In 2013, she authored Body, Mind, and Solo: 7 Keys to Conquering the World Alone (Balboa Press). At Know Thyself Guides® she manages the marketing efforts, edits the content of the guides and website, and builds sustainable partnerships.

Here Are 3 Immediate Changes Women Can Make For Career Success

As written by Megan Bruneau
Reposted from [email protected]


In my mission to help women follow their dreams, I interviewed Wendy Sachs, Author of Fearless and Free: How Smart Women Pivot–And Relaunch Their Careers. Revealing confidently she’s been fired more than once, Sachs dubs herself the “master of the career pivot:” She’s an Emmy-award winning TV news producer who’s worked at Dateline, NBC, Fox, and CNN; yet she’s also held titles of Capitol Hill press secretary, public relations executive, media and content strategist, CNN contributor, and editor-in-chief.

Sachs calls in from Los Angeles where she’s attending The Makers Conference. It’s 7am PST, but it’s the only time she can swing a conversation between attending presentations, doing radio interviews around her book, and networking. Her voice is hoarse and she informs me she’d gotten a steroid injection out of desperation the day before. This woman means business, I think to myself.

She explains how the career landscape has changed–how the technology and robotization have led to the death of job security–that we can no longer rely on seniority or trust in our infinite relevance to our industry. “Whereas we used to be in one role until retirement, we’re now expected to wear 10 different hats and could be fired on a whim,” she describes.

Sachs responded to this sobering and anxiety-provoking shift by providing a roadmap for women to navigate career pivots and relaunches–and optimize their success. In Fearless and Free, she stresses the importance of adaptiveness, resilience, and versatility. In our interview, I had a chance to delve into three changes she suggests for career success:


1. Stop With “Sorry” Already

When I first moved to New York, a new friend became frustrated with me for how often I said “sorry.” In response to her irritation, I apologized.

And while I place partial blame on being Canadian, Sachs assures me the habit’s pervasive in women’s communication style. “Sorry is a trendy verbal tic–a social lubricant,” she explains. “If you really want to apologize for something you’ve done, apologize, but using it constantly diminishes your power, particularly in email communication.”

When I ask about how we’re to strike a balance between “bitchy” and “passive,” Sachs acknowledges the double-standard that exists for women. “Culturally speaking, people need to have a new understanding in how we hear women. But that starts with us being conscientious around how we give up our power, and adjusting accordingly.” She suggests balancing warmth and directness: smiling but being firm in your request; including pleasantries in opening and closing paragraphs of an email, but being clear and intentional in the message.


2. Create Your Own Luck By “Engineering Serendipity” 

You know those people who seem to always be in the right place at the right time? Well according to Sachs, it’s not chance and you, too, can “engineer serendipity,” as she calls it. “Networking and going to conferences is very important for your career health,” she emphasizes. For those who don’t love networking, are introverted, or prioritize relationship or family, Sachs suggests being intentional about which events to attend and having an achievable goal while there. “Schedule networking events once a month,” she advises.”Pick and choose which one(s) you attend–the last thing you want to be doing is not tucking your kids in.”

Sachs shared with me a recent experience of “engineering serendipity.” She knew Gloria Steinem and Sheryl Sandberg were going to be at The Makers Conference. “All I want[ed] was a photo with Sheryl Sandberg and Gloria [Steimen] and my book,” she tells of her perceived achievable goal. “Coincidentally, I’d gone to another event I’d pushed myself to go to back in June–the United State of Women Summit in DC, and it was happening the day before the manuscript was due. I hadn’t finished my book, I had 100 footnotes to add, I couldn’t get a hotel room, and I didn’t know if it was worth it. But I went anyway and I found a group of people to be with. When I saw Gloria, I told her about the book. So when I saw her again last night, I made a beeline for her and asked if I could take a picture with her.”


3. Change How Your Respond To Failure And Inexperience

Sachs explains how women and men react to failure differently. “Women tend to take failure more personally,” she explains. “We’re more fearful of taking risks, conditioned to be perfect and to ‘do right’ by our parents. [The problem is] if you don’t take a risk, you’re not going to move forward much. The greatest confidence and growth comes out of being able to fail and screw up; you know you can get up again and keep moving forward.” In contrast to women’s experience of failure, Sachs refers to male-dominated Silicon Valley’s “Failure fetish.” There, she tells me, failure is celebrated and seen as a rite of passage.

Sachs is speaking my language: As a psychotherapist, I see the sabotaging effect of perfectionism constantly. Many of my clients are paralyzed by fear, waiting to gain confidence spontaneously, when they don’t realize it’s actual experience that precedes confidence. As so they stay in their comfort zone, never permitting themselves opportunities for growth–or for gaining the confidence to take the risks they yearn to take.

You can read the full article at FORBES.com by clicking here.